How the World's Best Traders Master Risk

“I like risk. I embrace risk.” -Turtle trader Curtis Faith

Risk is scary, to be sure, but it's a fundamental aspect of the investing world. Without it, profit would not exist. The trick is to accept, anticipate, manage, and mitigate risk. In other words, master it.

Curtis Faith revealed the extraordinarily successful trading system of the now-famous group of investors known as the Turtles. Now, in this highly anticipated follow up to that bestseller, Faith delves deeply into the risk-mastery strategies that made the Turtles the envy of the investing world.

Inside the Mind of the Turtles provides expert insight into how great traders combat the natural but counterproductive response to risk. Faith begins by examining the nature of risk and the human being's natural response to it. Then he outlines proven techniques for seizing control of it. You will learn how to:

* Set your main focus on acquiring gains--not avoiding losses
* Place equal importance on assets already spent and those still on hand
* Judge the quality of decisions based on their inception rather than their outcome
* Avoid drawing conclusions using too little information

You'll find valuable advice not only from Faith, but from some of the greatest financial minds on the scene today, including fellow Turtle Jerry Parker, venture capitalist Simon Olson, and Howard Lindzon, founder of the popular Web site, "WallStrip." Use their collective advice, and you'll find yourself approaching risk in ways you never dreamed possible.

In today's economy, controlling your aversion to risk is not just prudent--it's an absolute necessity. Economic turbulence more often than not leads to poor investment decisions. Inside the Mind of the Turtles will help you conquer the fears that can cripple even the most experienced investors out there.

Take control of risk . . . before it takes control of you

Don't like uncertainty? Doubt makes you nervous? Most people are averse to it, but risk is unavoidable to the serious investor. In this groundbreaking book, Curtis Faith helps you not only form a truce with risk, but actually make it your ally.

One of Chicago's famed Turtle traders, Faith credits his group's unprecedented trading success with its mastery over the psychology of risk. In Inside the Mind of the Turtles, he explains how to view risk as an asset-and invest accordingly. Covering his own techniques, plus those of other traders, speculators, hedge-fund billionaires, and venture capitalists, Faith teaches you the seven rules for mastering risk:

* Overcome fear
* Remain flexible
* Take reasoned risks
* Prepare to be wrong
* Focus on market realities
* Respond to change quickly and decisively
* Concentrate on decisions, not outcomes

Only those who can control their fear of risk will move forward in the investing world. This has never been truer than it is in today's topsy-turvy global economy. Read Inside the Mind of the Turtles and never again hide inside your shell in the face of risk.

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